This project was developed during the Fall semester of 2014 as a project for class named: Seminario de la creación multidisciplinaria. It is a reflection upon the concept of ‘ruin’. While we were searching for places that reflected the concept of ruin across the city, we were attracted by the opposite. That is, the concept of anti-ruin and we found two places representing this: the Librería-nevería Acapulco (book and ice cream store) and the restaurant Los Pavos.

Once we realized that we were interested in Los Pavos and La Acapulco, we decided to spend time there. We went to have ice cream and look at the book in La Acapulco and also we had lunch at Los Pavos. After that, we did a brainstorm to find out what we wanted to do.

Approaching the topic for the first time: Visit to La Acapulco and Los Pavos from Gabriela Durán on Vimeo

We took the decision to intervine a book from La Acapulco in the following way. First, we selected a book related to the concept ruin. A book from the 80’s was selected which contained information about a massage technique for the face that will prevent wrinkles and a flaccid skin. We thought this book was perfect because it was a text that was attempting to prevent the ruin of aging. We thought it was poetic to transform it into a ruin.


We decided that we were going to intervine the book in the following way. Each member of the group was going alone to pick up the book at La Acapulco. It was agreed with the owner of La Acapulco that he was going to hold the book for us and unless the correct password was given, the book could not be delivered. The password was Nevreria. Once the book was delivered, we will go to Los Pavos to intervene the book while having something to drink and/or eat.

Una vez que terminamos de intervenir el libro tuvimos que decidir cómo lo presentábamos al público. Decidimos instalarlo en La Acapulco, ya que ahí fue el lugar de donde fue tomado. Antes de instalarlo se tuvo que hacer una autopsia al libro para desojarlo y así poder instalarlo.

Once we finished intervening the book, we had to decide how to present it to the public. We decided to instal the book in La Acapulco because that was the place where it was taken from. Before the book was installed, we did an autopsy to the book–we took it apart to be able to instal it.

Autopsia del Libro Ruina from Gabriela Duran on Vimeo.

The book was installed in La Acapulco. We decided to suspend the book from the ceiling.


Finalmente, se planteó cómo podríamos presentar el proyecto pudiendo mostrar el proceso creativo. Por lo tanto se decidió organizar recorridos en los que el público no solo pudiera ver los lugares en donde se realizó el proyecto sino que al mismo tiempo les contáramos cómo se creó. El recorrido terminaba en La Acapulco donde se mostraba la pieza final, como se muestra en el video de abajo.

Finally, we planned how to present the project to the public. We wanted to be able to present the creative process of the whole project. Therefore we decided to organize a tour so the public could see not only where the project was created but also the process behind it. The tour began in Bazar del Monu to invite people to participate. Then we will drive a volkswagen van with all the participants to Los Pavos. In our way there, we will tell them the story of the project. When we arrive to Los Pavos, the will have something to eat and we will give them paper and crayons to draw and paint. The purpose of this was so they could recreate how we intervened the book. After that, we will drive them to La Acapulco to see the book. Then we will bring them back to Bazar del Monu. In the video below we show documentation of the tour.

Nevreria from Gabriela Durán on Vimeo

Participants of the project: Alan Omar Barraán Flores, Alejandra Gonzáles Aragon, Ana Laura Castro Limon, Daniela Berenice Gutiérrez Prieto, Daniela Pérez Robledo, David Alejandro Morales Gardea, Diana Alejandra Muñoz Ribota, Edgar Osvaldo Arvizu Morales, Edna Yazmin Esponoza Tovar, Gabriela Durán Barraza, Jesús Manuel Cárdenas Hinostroza, Luz Cristina Aldaba Díaz, Maria Elena Trejo Dominguez, Pavlo Vladimir Araujo Jurado.